Nature Broking

Nature Broking is a start-up in the Voluntary Carbon Market, helping organisations offset their emissions through nature and tech-based carbon credit solutions. They provide high-integrity, tailored, and diversified carbon credit portfolios that are aligned with their client’s specific needs and timeframes.

As an early-stage business, Nature Broking needed support to grow its presence, generate leads, and build new commercial relationships in a complex and evolving market.

Scope Of Work

Nature Broking engaged SALINE Business Services to provide outsourced business development and marketing support. The partnership focused on generating quality leads and meetings across different sectors, while also improving Nature Broking’s brand visibility, particularly on LinkedIn.

The main objectives of the engagement were to:

• Carry out lead generation to build Nature Broking ’s sales pipeline

• Set up meetings with qualified prospects for the CEO of Nature Broking 

• Improve the company’s profile on LinkedIn and through regular digital marketing activity

• Provide marketing support tailored to the carbon credit and sustainability space

This partnership has been essential in supporting Nature Broking ’s commercial growth, allowing the internal team to focus on closing deals and running the business.

Challenges & Need for SALINE

Before partnering with SALINE, Nature Broking faced several common early-stage challenges:

• Limited Time and Resources: The team lacked capacity to carry out proactive lead generation.

• No Dedicated Marketing Function: Regular, targeted outreach and content creation were not possible in-house.

• Lack of Sector-Specific Marketing Expertise: With carbon credits being a niche and sometimes controversial area, Nature Broking needed a partner who could understand the market and communicate effectively.

Solution Provided

Over the course of the engagement, SALINE delivered a focused and professional business development and marketing service, tailored to the needs of the carbon market.

Lead Generation & Sales Support

SALINE acted as an extension of Nature Broking ’s commercial team, providing:

• Professionally written and sector-specific e-shot campaigns targeting industries such as construction, aviation, and the public sector

• A steady flow of qualified leads and meeting opportunities for the CEO and sales team

• Support with prospecting and follow-up to keep conversations moving

Provided strategic guidance informed by market trends to ensure all activity was focused on delivering ROI

Webinar Support & Technical Delivery

SALINE helped plan, promote and deliver a series of webinars aimed at target audiences, including NHS supply chain. This included:

• End-to-end webinar setup and management

• Tailored email invites and follow-ups

• On-the-day technical support and moderation

Carbon Credit Knowledge & Content Marketing

To provide high-quality content, SALINE upskilled in carbon credits and the wider sustainability space. This allowed them to:

• Create weekly LinkedIn posts and carousels tailored to Nature Broking’s audiences

• Develop content that built credibility and trust in a sensitive and complex market

• Position Nature Broking as a thought leader through consistent messaging and design

Results & Impact

The partnership with SALINE has delivered strong outcomes:

• Improved LinkedIn Visibility: Regular posts increased engagement and brand awareness.

• Sales Pipeline Growth: SALINE helped generate a consistent flow of meetings and prospect conversations, resulting in requests for quotation and invitations to tender.

• Positive Webinar Engagement: Targeted webinars saw good attendance and helped Nature Broking start conversations with new audiences.

• High-Quality Marketing Output: Content across e-shots and social media was professional, consistent, and on-brand.

By outsourcing to SALINE, Nature Broking was able to reach sectors and contacts that would have otherwise been difficult to access, without the need to hire an in-house team.

Client Feedback

Nature Broking has been highly satisfied with SALINE’s support and delivery. The marketing materials produced were consistently strong, and the lead generation activity gave the internal team time to focus on closing deals and running day-to-day operations.

Importantly, SALINE helped Nature Broking  build its presence and credibility in a market that is often misunderstood or subject to negative press.

Why SALINE?

Nature Broking would recommend SALINE to other early-stage or growing businesses, especially those needing professional sales and marketing support in specialist sectors. The team was easy to work with, highly responsive, and brought a mix of business development and marketing expertise that delivered real value.